This TikTok viral Frozen Over gel transforms to slushy ICE to instantly cool, de-puff and improve circulation - and it costs just $16 

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Celebrities and athletes have been raving about the anti-aging and anti-inflammatory benefits of exposing their skin to freezing temperatures for years but the technology has always been super expensive.

Now Skin Proud has developed a gel to make the benefits of cryotherapy available to everyone with a $15.97 moisturizer that can be stored in the freezer and then applied directly to your face for intense cooling benefits.

Boasting 1.9 million views already on TikTok, the Skin Proud Frozen Over Moisturizer is fast going viral, with beauty fans commenting that they're desperate to try the chilly formulation, which comes out of the freezer looking like a slushy sorbet.

Packed with moisturizing hyaluronic acid, the moisturizer can be used room temperature for daily use, where it has the appearance of a smooth clear gel, or as an intense, sub-zero treatment to rejuvenate and reawaken tired skin.

Videos show that when the Skin Proud Frozen Over Moisturizer is applied to the face as ice, skin looks less puffy, more hydrated and smoother as soon as its soaked in.

For anyone wanting to prepare in style for the holiday party season, beauty influencers are showing that the icy moisturizer works a treat to aid recovery the morning after, instantly soothing sleep-deprived and red skin to make you look more awake.

It takes just three hours to freeze from a gel into the sorbet-style texture, meaning you can pop it into the freezer when you return from a night out and it will be ready to use by the time you wake up.

Leave it out to defrost and it will transform back into a gel, so you don't have to choose between a cryotherapy treatment or a daily moisturizer – this one $15.97 tub does it all.

Maria Ensabella, cryotherapy expert and founder of LONDONCRYO says: 'Cryotherapy is all about waking up your skin and system, it rejuvenates and reawakens.

'Frozen Over is the perfect introduction to this feeling. Intensely hydrating and moisturizing it leaves you feeling refreshed and ready to go.'

Infused with anti-inflammatory aloe vera extract to calm skin, the Skin Proud Frozen Over Moisturizer can even be used to soothe any winter sunburn if you're heading to the ski slopes this season.