Rita Ora works up a sweat in skimpy gym wear as she launches Pilates-inspired Primark collection
- Have YOU got a story? Email tips@dailymail.co.uk
Rita Ora was seen working up a sweat in skimpy gym wear as she launched her latest collection with Primark.
The singer, 35, has launched several collections with the budget high street brand after her first in 2023 - and is now venturing into fitness wear alongside hip hop artist Krept.
Her latest drop, named Every Move Counts, is inspired by Rita's love of Pilates and are designed to be worn both in and out of the studio.
In an array of promotional snaps, Rita was seen putting the gym wear to the test as she worked out on a Pilates reformer machine.
She wore a cropped chocolate brown t-shirt featuring a dropped back design, paired with high-waisted skintight shorts.
In another look, Rita opted for The Rita Ora Gathered Tech Jacket (£22.00) and a pair of matching gym shorts.
Rita Ora was seen working up a sweat in skimpy gym wear as she launched her latest collection with Primark
The singer has launched several collections with the budget high street brand after her first in 2023 - and is now venturing into fitness wear
'This collection with Primark was inspired by my love of Pilates and that balance between strength, confidence, and ease,' Rita said.
'I wanted pieces that support you when you're really pushing yourself, but still feel soft, flattering, and stylish enough to wear beyond the studio.'
She continued: 'From sculpting fabrics to buttery-soft layers, everything is designed to move with you – whether you're training, stretching, or just getting things done. It's about redefining performance on your own terms, feeling confident in your body, and looking good while doing it.
'I'm so proud of how this collection brings style and function together in a way that feels effortless and real!'
Rita's latest pieces, which range in price from £2.50 to £26.00, feature additional support around the core to enhance even the sweatiest gym session.
The versatile Womenswear garments are designed to move with the wearer, whether they are running for the bus or on the treadmill.
Meanwhile the Menswear collection, modelled by musician Krept, is built for reps, rest days and winter workouts, featuring sweat-wicking fabrics and anti-chafe designs designed for high-intensity training.
Of his involvement with the collection, Krept said: 'I believe everyone should have access to great sportswear, not just athletes or influencers. That's why working with Primark felt right, it’s about performance and confidence without barriers.'
In an array of promotional snaps, Rita was seen putting the gym wear to the test as she worked out on a Pilates reformer machine
She wore a cropped chocolate brown t-shirt featuring a dropped back design, paired with high-waisted skintight shorts
In another look, Rita opted for a striking bright red high-neck shell jacket with a drawstring waist and a pair of matching gym shorts
Meanwhile the Menswear collection is built for reps, rest days and winter workouts, featuring sweat-wicking fabrics and anti-chafe designs designed for high-intensity training
Of his involvement with the collection, Krept said: 'I believe everyone should have access to great sportswear, not just athletes or influencers'
Rita has been working with the high street fashion chain since 2023 and has had multiple collections with the brand.
For one of the collections, she even posed alongside her psychiatrist mother Vera for a photoshoot.
Rita showed off her incredible figure as she modelled a series of outfits for the party collection, among them a playful black party dress and a £25 slip midi dress boasting a daring thigh high split.
Leaving her hair loose, the Hot Right Now hitmaker posed with her arms raised above her head before putting on a leggy display while lying on the ground for a second photo.
Rita next slipped into a stylish black backless corset minidress, which boasted a chic skater skirt and square neckline.
She cinched in her waist by tying a large bow at the back of the £20 number and accessorised with a chunky gold bangle and matching earrings.
Rita was also joined by her glamorous mum Vera, 60, who modelled a trendy sculpted single-breasted £34 white blazer and matching £18 cropped suit trousers.
Vera later showed off her ageless figure as she changed into a £21 figure hugging long sleeved brown ribbed midi dress which featured buttons down the front.
Commenting on the partnership, Rita Ora said, 'I’m so excited to launch my new collection with Primark. It’s got so many different energies, especially the evening looks which have you covered for all occasions - dinner, drinks, or hitting the dancefloor!
'Whether you want to be more glitzy or more understated, we’ve got coats, we’ve got textures, we’ve got all the options! My amazing mum, Vera, joined me to model some of the looks, which was so much fun – she’s such a star!
