Boozy whipped cream, mushroom lattes and hot sauce: Can YOU match the celebrity to their random side-hustle?
- Brands are big business for celebrities from food to clothes to skincare
- READ MORE: And the Oscar for best lippie goes to...CLAIRE COLEMAN on the celebrity beauty lines that are shockingly good
Awards and acting credits are no longer the priorities for stars who have reached the dizzying heights of A-list celebrity status.
In fact once they've conquered the stage or the screen, stars from Brad Pitt to Rihanna have only one goal in mind - to start their own business.
The number of A-lister businesses has grown almost exponentially in the last few years with stars putting their names and faces from everything to food, alcohol, haircare brands and clothes.
Celebrity endorsements are nothing new but in the past two decades, brands have become big business with stars personally pumping money in to new ventures.
Some, including Gwyneth Paltrow's Goop, Selena Gomez's Rare Beauty and George Clooney's tequila have been wildly successful while others have faded in to obscurity.
Blake Lively's lifestyle platform Preserve closed down in 2015 after just one year and Jay Z's plans for a hotel chain in 2008 failed to materialise.
And while many celebrities choose to go down the road of lifestyle and beauty, other high-profile celebrities have started up some interesting and bizarre side hustles but can you guess which star started which business?
1. Mushroom lattes
A recent convert to wellness and health this star has laughed that their recent business venture - Everystate, selling mushroom powders for lattes
2. Vodka-infused whipped cream
Whip Shots has sold more than 6million cans of the alcohol-infused flavoured vegan whipped cream since starting out in 2021
3. Protein popcorn
This A-lister recently announced they were expanding their businesses which already includes a clothing to try their hand at snacks
4. Breakfast cereals
Their cereal brand, which launched in 2023, became the first Black-owned cereal brand in the US and its off-shoot companies sell oatmeal and maple syrup products
5. Hot sauce
The Tingly Ted range came from a love of ketchup and comes in two strengths, Tingly and Xtra Tingly and is billed as the perfect pair for fries, nuggets, falafels and fried chicken
6. Kitchen range
The noughties icon has swapped their partying ways for a much more grown-up aesthetic in recent years and nothing says adult like a full range of kitchenware - in pink of course
7. Granola bars
In 2013, the star started their granola company This Bar Saves Lives with the aim of fighting food poverty and malnutrition across the globe
8. Rosé
Made at a French vineyard, the star described the wine as 'smooth' and it's certainly gone down a treat in the US where it sold out its 50,000 collection in 2020 within 48 hours
9. Wine infused skincare
The premium cosmetics, which come with a price tag of up to £75 for 50ml, are gender neutral and made with seeds of Grenache grapes
10. Pasta sauce
This star has turned their great-grandmother's secret recipe into a range of high end 'authentic Italian' pasta sauces
ANSWERS
1. Ellie Goulding
Mushroom lattes are the brainchild of none other than singer Ellie Goulding
As well as working on her latest studio album, she has also been spending time creating the perfect mushroom latte and says she is more energised than ever
Mushroom lattes? The brainchild of... Ellie Goulding!
The British singer has been taking the stage by storm since 2009 and is one of the most successful female singers of the 21st century - even performing at the Prince and Princess of Wales's wedding.
As well as working on her latest album, the musician, 38, is now working on Everystate and previously told The Times she was interested in setting up a side hustle because she can't make as much through touring as she once could.
As a recent convert to wellness and health, Ellie joked that her venture is 'un-rock'n'roll' but confessed that she's been interested in 'functional mushrooms' for a little while now.
She explained she initially took interest in the superfood in lockdown and now credits it with improving her health and helping with her anxiety.
Everystate offers online subscriptions for £36 a month or for a one-off month's supply for £45 and officially launched in April.
Each delivery includes 20g of powdered mushroom - enough for four weeks and mixed in with some milk, make the perfect mushroom latte.
2. Cardi B
Vodka whipped cream is none other than Cardi B's pet project (pictured at a pop-up event in New Orleans, February, 2025)
Reviews have been generally positive with some praising the novelty as being perfect for parties while others enjoyed the strong vodka element
Vodka whipped cream is the pet project of US rapper Cardi B.
The alcoholic creamy sweet treat has been a huge success for the US rapper who regularly hosts pop ups and events.
Through her company Whip Shots, the rapper has sold more than 6 million cans of the alcohol-infused vegan whipped cream since starting out in 2021.
Available in seven different flavours (vanilla, caramel, mocha, peppermint, pumpkin spice, lime and strawberry) and made with premium vodka, the sweet treat-come-cocktail is available in the US for $5.99 for 50ml or $14.99 for 200ml.
Reviews have been generally positive with some praising the novelty as being perfect for parties while others enjoyed the strong vodka element.
It launched in the UK earlier this year and star was overjoyed to see their desert topper make it across the pond.
3. Khloe Kardashian
Never one to shy away from a business opportunity it's Khloe Kardashian who has hopped on the trend for protein products with her popcorn range
Like her sisters, Khloe already has a host of other businesses and brand partnerships with her main side hustle being her Good American jeans
Never one to shy away from a business opportunity it's Khloe Kardashian, who has hopped on the trend for protein products.
Like her sisters, Khloe already has a host of other businesses and brand partnerships with her main side hustle being her Good American jeans.
But now the reality star has ventured in to foods too, and her Khloud business and protein popcorn may just be the start.
This A-lister recently announced she was expanding her business which already includes a clothing to try their hand at snacks.
The Khloud Protein Popcorn comes in three flavours; white Cheddar, olive oil and sea salt, and sweet and salty.
Each bag contains 7g of protein made from the popcorn's 'Khloud Dust,' which is a blend of milk proteins.
The star revealed she wanted to create a snack that was 'convenient, healthy, and actually tastes good' and was something she could share with her family.
4. Snoop Dogg
Snoop Dogg's Snoop cereals launched in 2022 as Snoop Loopz but was forced to change it's name after Kellogg's claimed the name infringed on their Froot Loops
The rapper's gluten-free cereal promises more corn, more flavour and even more marshmallows and includes a cast of friendly looking, spoon-wielding characters on the box
Snoop Dogg's Snoop cereals launched in 2022 as Snoop Loopz but was forced to change its name after Kellogg's claimed it infringed on their Froot Loops.
Still, it made waves as the first black-owned cereal brand in the US, with its offshoot companies selling oatmeal and maple syrup products.
Less than a year after Kellog's forced the rapper to rethink his brand name, he relaunched the business.
The breakfast food comes in three sugary flavours - Frosted Drizzlers, Fruity Hoopz with marshmallows and Cinnamon Toasteez.
His gluten-free cereal promises more corn, more flavour and even more marshmallows, packaged up with friendly-looking characters on the box.
The parent company also donates a portion of its sales to charities combating homelessness and food insecurity.
5. Ed Sheeran
Think red head - think Tingly Ted.
This hot sauce brand is owned by singer Ed Sheran who launched it in 2023 - the product of two years worth of development.
Rather than launching the brand on his own, Ed teamed up with condiment giant, Heinz, to release his hot sauces.
The £3 sauce has recently had a new addition to the collection including the hottest sauce yet which contains bell pepper, jalapeno, ginger, yellow habenero and 0.2 per cent Carolina Reaper, one of the world's hottest peppers.
The Tingly Ted range came from Ed's love of ketchup and comes in two strengths, Tingly and Xtra Tingly. It's billed as the perfect pair for fries, nuggets, falafels and fried chicken.
The thick sauce has fresh lemon highlights and a smoky flavour that makes the red jalapeno and capsicum chillies stand out and is suitable for vegans.
And Ed is such a fan, he even carries it around with him on the road, keeping a bottle stashed in his suitcase at all times.
Think red head - think Tingly Ted. This hot sauce brand is owned by singer Ed Sheran who launched it in 2023 - the product of two years worth of development (Ed pictured at a Tingly Ted's pop up event at Ipswich Town Football Club)
6. Paris Hilton
Paris Hilton has traded in her party-girl aesthetic in recent years and has instead moved towards domestic bliss with her all-pink kitchen range
Speaking about her venture, Paris revealed she wanted to make something fun that she would actually want to use
Paris Hilton has traded in her party-girl aesthetic and moved towards domestic bliss with her husband Carter Reum and two children, son Phoenix and daughter London.
Her all-pink kitchen range includes pots, pans, knife blocks, a pancake maker and more and sets can be bought directly from her website.
Including a kettle, heart-shaped knife block and cute popcorn machine, the range is billed as both stylish and essential.
For just $119.99 you could be the proud owner of a ceramic non-stick pink cookware set complete with five pans and matching utensils.
Speaking about her venture, Paris told Eater: 'I wanted to make things that I would actually use in the kitchen. Looking at all the kitchenware available online and in stores, I just noticed it was so boring and not fun.'
And she's certainly done that!
7. Kristen Bell
This Bar Saves Lives is the work of actress Kristen Bell, 44, who as well as starring in blockbuster hits Forgetting Sarah Marshall and Bad Moms has also started her own charity
This Bar Saves Lives is the work of actress Kristen Bell, 44, who as well as starring in blockbuster hits Nobody Wants This, Forgetting Sarah Marshall and Bad Moms has also taken on charity work.
In 2013, Kristen started their granola company This Bar Saves Lives with the aim of fighting food poverty and malnutrition across the globe.
The bars are filled with Plumpy'Nut - a peanut paste filled with vitamins and minerals which can help restore severely malnourished children back to a healthy weight.
The brand donates their nutritionally rich bars to children in Haiti, South Sudan and Somalia and and has donated more than 30million since it started more than ten years ago.
Kirsten previously told Forbes that the business was very personal to her and the brainchild of a trip to Liberia where she witnessed terrible malnutrition.
The gluten-free snack bars are only available in the US in stores including Target and Whole Foods.
As well as her Plumpy'Nut bars, the A-lister has expanded the range to include kids’ snacks, granola and oatmeal.
8. Post Malone
You might be forgiven for thinking the rapper and country singer might be in to whiskey, or maybe even rum but it turns out the Rockstar singer, 29, is a massive rosé fan
You might be forgiven for thinking rapper and country singer Post Malone's tipple of choice is a classic smoky whisky.
But it turns out the Rockstar singer, 29, is a fan of rosé and even travelled out the the vineyards of France to see the wine-making process himself before opting to film his Saint-Tropez music video there.
He told Wine Enthusiast that his aim with Maison No.9 was to great an affordable and delicious wine that everyone could enjoy.
'Rosé is for when you want to get a little fancy', is the mission statement of the brand, which Post Malone founded in 2019.
He even travelled out the the vineyards of France to see the process himself before opting to film his music video for Saint-Tropez there
When the first collection of 50,000 bottles launched in 2020, it sold out in 48 hours.
Since then Maison No.9 has launched in the UK - and it's stocked on some major food distributors.
'This dry, classic Rosé is wonderfully balanced and round with a texture that is mouthwatering and savory.
'Very light, bright and clear with dominant orchard fruits like peaches, peach ring candies and sweet fruit salad,' Ocado's tasting notes read.
9. Brad Pitt
The star behind Beau Domaine Skincare is none other than actor, director and producer Brad Pitt.
Interestingly, while the ageless star has pumped his time and energy into the brand, he declined to be the face of it.
Inspired by his ex-fiancée's Goop wellness empire, The Benjamin Button star will be hoping he can turn back the clock on ageing.
He turned to the vineyards of the south of France for inspiration when designing his range of moisturisers and facial serums.
The premium cosmetics, which come with a price tag of up to £75 for 50ml, are gender neutral and made with seeds of Grenache grapes and skin of Syrah and Mourvedre grapes.
Designed to combat the signs of ageing, Brad has been working on the exclusive range for 15 years.
To the surprise of fans, devilishly handsome Pitt admitted he doesn't have a good skin routine himself - but he will no doubt have taken some skincare tips along the way.
The actor, producer and director behind Beau Domaine Skincare is none other Brad Pitt
Inspired by his ex-fiancée's Goop wellness empire , The Benjamin Button star will be hoping he can turn back the clock on aging (pictured together during their relationship form 1994 to 1997)
10. Jon Bon Jovi
Bongiovi pasta is the secret side hustle of... Jon Bon Jovi who started the business with his family, basing the recipe off his great grandmother's cooking more than 180 years ago
Bongiovi Pasta is the secret side hustle of Jon Bon Jovi.
The 63-year-old started the business with his family, basing the recipe on his great grandmother's cooking.
As well as a wholesome family business, the money made from sales go towards Jon Bon Jovi Soul Foundation which provides help for the homeless and those in poverty.
He has even expanded to include a merchandise range with T-shirts, chopping boards and caps to wear while cooking up a storm.
The brand has come a long way from its humble origins which the megastar has explained started in 19th century Sicily.
More than 13 years later after launching, the brand appears to be flourishing and is still a family business - despite the star status of the multiple famous generations.
