Aussie boy band star Beau Brooks has announced a new business venture with some confusion.
The 32-year-old became a viral sensation over a decade ago when his group, The Janoskians, became a fan favourite on YouTube for their hilarious videos.
After retreating from social media a year ago, Beau re-emerged on X recently to reveal he's launched Holy Hugs, a new online business selling weighted blankets that supports outreach programmes for the homeless.
'I've created a new business. It’s not gonna change the world, but it might change a day,' he announced.
He added that for every two blankets purchased, one would be donated to the homeless.
The one-time hitmaker continued: 'The brand is called Holy Hugs. And the scripture [inscribed on the blanket] is 'For I was hungry, and you fed me' - Matthew 23:35.
Aussie boy band star Beau Brooks has announced a new business venture with some confusion. (Pictured)
The 32-year-old became a viral sensation over a decade ago in The Janoskians. (Pictured: band members Jai Brooks, James Yammouni, Beau Brooks, Luke Brooks and Daniel Sahyounie)
He concluded: 'It’s a seed planted. What do you think?'
Eagle-eyed fans gave it some thought and were quick to notice Beau had quoted the wrong scripture in his post - despite the right one being emblazoned on his products.
The correct biblical reference for 'For I was hungry, and you fed me' is Matthew 25:35, not Matthew 23:35.
The Holy Hugs website reveals that the blankets are being sold for $99.00.
Beau is also selling other products, including a black hoodie for $79.00, a washed oversized T-shirt for $39.00, and a washed sleeveless T-shirt for $32.00.
The Janoskians became an internet sensation soon after launching in 2011.
Elder brother Beau, twins Luke and Jai Brooks, and friends Daniel Sahyounie and James Yammouni went viral for their hilarious YouTube videos.
They also performed pranks on Melbourne locals and each other, and created mockumentaries and skits and turned out the hits Set This World on Fire and Best Friends.
!['The brand is called Holy Hugs. And the scripture [inscribed on the blanket] is 'For I was hungry, and you fed me' - Matthew 23:35,' he wrote on X](https://i.dailymail.co.uk/1s/2025/12/17/01/104793835-15390133-image-a-22_1765934849061.jpg)
'The brand is called Holy Hugs. And the scripture [inscribed on the blanket] is 'For I was hungry, and you fed me' - Matthew 23:35,' he wrote on X
Eagle-eyed fans gave it some thought and were quick to notice Beau had quoted the wrong scripture in his post. The correct reference for 'For I was hungry, and you fed me' is Matthew 25:35, not Matthew 23:35
Despite boasting 2.6million followers on YouTube, the boys went silent on the video-sharing platform in 2018. Two years later, Jai Brooks confirmed they had called it quits.
The group, who were formed in Melbourne, came up with the name by creating an acronym for 'Just Another Name of Silly Kids in Another Nation'.
In addition to having their own MTV series and a Netflix movie, the boys also toured as a band and at one point sold out London's Wembley Arena.
Making names for themselves globally, the boys appeared on The Ellen DeGeneres Show and even dated Hollywood A-listers.
However, their popularity eventually declined, and the group stopped updating their main channel in 2018.
