Fox & Friends star Lawrence Jones said on air that he finds 'thick' people attractive - but that he can see why advertisers have moved on from using 'stocky' models while discussing Sydney Sweeney's controversial new American Eagle ad.
'This is about marketing 10. Good-looking people sell products very well,' Jones began Thursday, dismissing outrage stemming over a play on words seen in the series of advertisements that tout the actress's good 'jeans', a play on the word 'genes.'
'It's just the reality of it', Jones, 32, argued, after several slammed the wordplay as racist and a veiled reference to eugenics.
'You gotta know who you are marketing to,' Jones said, appearing to ignore those people.
He then told cohosts Brian Kilmeade and Ainsley Earhardt 'It's about money,' before lamenting how 'over the past four or five years, they tried to put different people on that they feel like-,'
'Stocky people, shapeless,' Kilmeade interrupted.
Jones responded with an admission regarding his preferred type of women.
'It's true, it's true. And it's no offense to stocky people, I love thick women, too,' he said with a laugh.
Fox & Friends' Lawrence Jones commented on what he framed as a shift from using 'stocky people' in ads during a conversation about the American Eagle ad featuring Sydney Sweeney
'This is about marketing 10. Good-looking people sell products very well,' Jones began Thursday, dismissing outrage stemming over a play on words seen in the series of advertisements that tout the actress's good 'jeans'.
The remark left Kilmeade visibly tickled.
'Did you say 'I love thick women?'' he asked Jones with a smile.
'I do, I do. I love women all shapes and sizes,' Jones said.
'But sometimes they don't sell the product,' the host continued. 'And it's all about who sells the product and who men envision and who women envision themselves to be.'
Kilmeade proceeded to wonder aloud the the type of product that might call for 'a thick woman.'
Earhardt, seemingly enjoying the back-and-forth, joked: 'A milkshake?'
One ad in the ongoing American Eagle campaign had showed Sweeney, 27, viewing a poster of herself that says she has 'great genes', prior to the word 'genes' being replaced with 'jeans' toward the end of the video.
A furious woke mob has condemned the advert, suggesting the use of a white, blonde, blue-eyed superstar and use of the word 'genes' is a tacit call for eugenics - selective breeding.
Defenders of the campaign have criticized the mostly progressive pushback as dishonest, and a bad-faith take toward something meant to be playful.
'It's just the reality of it', Jones, 32, argued, after several slammed the wordplay as racist and a reference to eugenics
'You gotta know who you are marketing to,' Jones said, appearing to ignore those people. He then shared his penchant for 'stocky' women, saying I love thick women, too,'
Neither American nor Sweeney have apologized for the series of ads, which faced fierce scrutiny on social media.
Some accused the Euphoria and White Lotus star of participating in an ad that promoted racism, due to her being white and having fair features like blue eyes.
The good genes line, however, appears to refer to Sweeney's looks, which, as Jones indicated, can be seen as a selling point.
