The 'Stephen Libby effect' continues as fans snap up baggy trousers inspired by Traitors winner
- The comedian appeared on the Spent podcast, in association with Nationwide
- READ MORE: I pranked Americans into thinking I was a member of the Royal family - but it cost me $800
He won the hearts of the nation before scooping victory in the Traitors finale.
But it's not just Stephen Libby's Scottish accent and rugged looks that fans have fallen for, as fans continue to be inspired by some of the Scotsman's most flamboyant outfits.
Comedian Ivo Graham is the latest to admit he snapped up a pair of 'high-waisted baggy trousers inspired by Stephen' just minutes after the series four finale concluded in January.
The comic was speaking about his shopping habits on Spent, the finance podcast produced in association with Nationwide.
'[It was] less than an hour between watching the episode of The Traitors and buying these online,' Ivo told host Matt Edmonson.
'I don't think I've ever been as invested in a reality TV contestant. I think [Stephen] was so charming. And may I be the millionth person to say [that] every episode, it was a thrill to see what he was wearing.'
But Ivo's moment of inspiration didn't stop there, with Ivo revealing he'd even asked his costume designer friend to make a bespoke orange jumpsuit in the style of Stephen's memorable finale ensemble which earned him comparisons to Harry Styles.
Scotsman Stephen, 32, made waves with his 1970s-inspired wardrobe of collared shirts and colourful trousers throughout the show, though he later admitted it was all part of a ruse to throw his fellow contestants off the scent of him being a Traitor - and it clearly worked, with him going on to scoop the jackpot alongside fellow Traitor Rachel Duffy.
Stephen Libby's personal style - and his trademark trousers - have won him a legion of fans
Comedian Ivo Graham is just the latest Traitors fan to be inspired by Libby's wardrobe
His eclectic style even won him a fashion slot on ITV's This Morning, alongside Ben Shephard and Cat Deeley.
Meanwhile, data from Google Trends reveals searches for men's jumpsuits spiked in the hours after the Traitors finale aired on 23rd January.
Ivo was speaking to Matt Edmonson on the podcast Spent, with Nationwide
Brought to you in association with Nationwide, Spent is available now on Youtube and wherever you get your podcasts
Dubbed 'the Stephen Libby effect', videos soon started appearing on TikTok with creators sharing tips on how to imitate his style at home.
And it's not just his wardrobe that's been making waves, with recent reports that he also caused a sales spike in ginger shots after swigging on the healthy drink during filming.
