Beauty Tech Group cashes in on LED face mask boom with record sales
The boss of Beauty Tech Group has backed its decision to list in London, as it shrugged off cost-of-living concerns to deliver record sales.
In its first annual results since its flotation last year, beauty boss Laurence Newman said there was ‘significant momentum’ for its LED masks, which retail for around £400.
He said: ‘The beauty industry, and the aesthetic market, is just historically very robust when we come into times that are quite challenging - people always want to look and feel better.’
The Cheshire-based company sells brands including Currentbody Skin, ZIIP Beauty and Tria Laser, which include devices such as LED masks and laser hair removers.
'People always want to look good': The Beauty Tech Group expects demand to hold up
Total sales rose 39.4 per cent to £141million from £101million the year to 31 December 2025, with bosses crediting the IPO as raising the profile of the business.
Its shares have risen 10.87 per cent since its £300m listing in October last year.
Newman reiterated his faith in the London stock market - which has battled an exodus of listings as well as big names choosing to go public in rival markets like Amsterdam and New York.
He said: ‘I think people should always look at it. I think it's an undervalued process in this country.’
There was often a sense among founders that a London listing is ‘something that you shouldn't do or [that] is only going to be problematic for your business.’
But he said that ‘with the right type of business and the right robust market, everyone should look at it.’
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