Slippery sales staff biggest turn-off for new car buyers

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Slippery sales staff, like TV's dodgy car dealer Arthur Daley, are the biggest turn-off for new car buyers, research reveals.

Nearly a third of customers (31 per cent) want staff to be honest about imperfections, a study by the Motors & Cazoo consumer insight panel shows.

One in five (20 per cent) want a pressure-free test-drive, and 15 per cent want sufficient time and space to properly assess a car.

A nice little earner: Slippery sales staff, like TV's dodgy car dealer Arthur Daley (pictured), are the biggest turn-off for new car buyers

Lucy Tugby, of Motors & Cazoo said: 'Buyers typically spend many days searching for the right car, so sales teams play a crucial role in this process by either adding delight or destroying confidence. Pushy sales techniques can quickly put off buyers.'

The need for honesty and transparency about a car's availability and price were cited by 17 per cent of the 2,000 people surveyed. 

The results are published in Car Dealer magazine (car dealermagazine.co.uk).

Nearly a quarter (23 per cent) of respondents wanted showroom staff to answer questions without pressuring them to buy.