I'm a beauty editor - this viral Benefit Cosmetics bronzer is the only one I reorder at Ulta
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As a beauty editor, it is no secret that I test an overwhelming number of products. And that being said, I am extremely picky when it comes to doling out the word ‘favorite’ - but this bronzer seriously deserves it.
This cult-favorite matte bronzer gives you a natural, sun-kissed glow without any shimmer or orange tones. The silky, buildable formula blends effortlessly for soft warmth or sculpted definition that actually lasts all day.
I swipe it on every day for instant definition around my face and get endless compliments. It comes in five shades but the Original is our go-to.
Benefit Cosmetics is a popular brand across the beauty world, but it wasn’t until my friend turned me on to their Hoola Matte Powder Bronzer that I truly tuned in.
The $36 bronzer, which comes in five different shades, is a powder dream. I have rebought this find not once but four different times in the last few years, because I seriously use it DAILY.
The Hoola Matte Powder Bronzer seriously is the G.O.A.T! It adds no shine, just glam.
What I love about this particular bronzer is how subtle it is. As you can see in the photo above, I am incredibly fair-skinned, and that means most bronzer (even in their lightest shades) turns me into a Willy Wonka Oompa Loompa real quick.
I use the Original shade and have never once run into this problem. On normal light makeup days, I use a fluffy brush to apply a layer across my whole face, but when I am going out on the town, I deepen my application on the cheekbones, forehead, nose, and chin area for a snatched appearance.
I throw my Hoola into my purse all the time for touchups! Each Benefit Cosmetics Hoola Matte Powder Bronzer has an adorable tiny mirror on the inside lid, and trust me, it makes applying on the go easy.
The Benefit Cosmetics Hoola Matte Powder Bronzer comes in five shades, and shoppers are loving it! One said: 'This product is really good and pigmented. I have been using it every day!'
Effortlessly warm, flattering on everyone, and somehow makes you look better without trying!
After applying this bronzer, my face looks effortlessly tan without unwanted shine, which I really appreciate. No greasy girls here! The formula behind the powder itself lasts all day, and even on my sensitive skin, I saw no reaction.
The Hoola Matte Powder Bronzer is a go-to for makeup users of any degree, both pro and newbie. It gives an effortless sun-kissed glow any day, any time. My best friend, I, and even my co-workers all use the cult-classic bronzer now!
It seriously knocks your socks off, and as a firm believer that word of mouth is the best way to find hidden gems, I can’t recommend this enough.
Whether you are in the market for a bronzer or perhaps curious to try a new brand, snag my favorite Benefit Cosmetics Hoola Matte Powder Bronzer from Ulta today.
