Gwyneth Paltrow backed this diaper brand on Shark Tank - and its low-microplastic design has parents switching
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more
Calling all parents!
Ingredient transparency is becoming the new luxury standard and that means with your babies diapers too. Viral baby care brand Kudos has flipped the industry on its head with 100 percent cotton lined disposable diapers.
A premium disposable diaper designed for sensitive skin, featuring a 100% cotton liner for a softer, irritation-free feel.
It combines the comfort of cloth with the convenience of disposable, plus strong leak protection for day and night wear.
When you subscribe for monthly deliveries you save 12 percent!
The brand, which you may know from their star studded Shark Tank debut in 2023, has found a way to remove plastic from the most sensitive areas of diapers, offering a design that prioritizes softness and simplicity while maintaining the convenience of a disposable diaper.
After striking a deal with Goop guru Gwyneth Paltrow and notorious Shark Mark Cuban, the parent-friendly brand has been experiencing significant growth. It is their Kudos 100% Cotton Liner, Total Chlorine Free Diapers that continuously fly off shelves, available in sizes one to six (1-32+ lbs).
The brand features a 100% cotton liner in the most sensitive areas, offering a design that prioritizes softness and simplicity while maintaining the convenience of a disposable diaper
Notably, Kudos was transparent about its ingredients before legislation required it — positioning the brand ahead of a broader industry shift toward disclosure, specifically in New York. The diaper category hasn’t seen significant material innovation in decades, despite being one of the most frequently used products in early childhood.
That's where Kudos has innovated to create a butter-soft experience for babies that have them in diapers without lotions, fragrances, natural latex, parabens, phthalates, and chlorine!
Founded by Amrita Saigal, MIT engineer and former P&G manufacturing engineer, Kudos was born to bring better, healthier options to babies everywhere.
Saigal said: 'The brand was born from wanting something better for babies — but going through that process personally made everything sharper.
Did you catch Kudos on Shark Tank? The innovative baby brand was featured on the show in 2023 making a deal with Gwyneth Paltrow and Mark Cuban.
Kudos has even expanded their commitment into creating baby products with less microplastics by making wipes that are made using 99 percent filtered and purified water and 100 percent plastic-free, compostable* fibers.
Founder Amrita Saigal said: 'Now, watching the science emerge around plastics and reproductive health, it's hard not to feel the weight of it. We made the cotton liner decision before any of this data existed. I'm grateful we did.'
Worn nearly 24/7 and used during some of the most formative stages of development, diapers are one of the most constant products in a baby’s daily routine. With Kudos you don't have to compromise what good for them or convenience.
Explore all of their diaper and wipe options for your kiddos now!
