Popeyes has teamed up with Hot Ones — the YouTube series famous for putting celebrities through fiery wing challenges — to launch a limited-time, heat-packed menu.
'Bringing our worlds together for this limited-time menu, we've created something that's going to test spice lovers in the most delicious way possible,' said Hot Ones host Sean Evans.
'Popeyes has built a cult following around bold, craveable flavors, so bringing our heat to their wings just made sense.'
The new menu includes three meaty items: Sizzlin' Sriracha Dippers, Smokin' Rojo Sandwich and Darin' Dab Ghost Wings, as well as The Last Dab sauce.
'Partnering with Hot Ones was a natural fit,' said Bart LaCount, chief marketing officer at Popeyes.
'They're a cultural phenomenon known for pushing boundaries, and at Popeyes, we've built our brand on doing the same with bold flavor experiences.'
A-lister Keke Palmer joined in on the spicy fun, sampling the new offerings on today's Hot Ones episode.
Customers can make their food extra spicy with the Last Dab Sachet — available a la carte for $1.
Popeyes has launched all-new items in collaboration with Hot Ones
Hot Ones host Sean Evans said that bringing the show's heat to Popeyes 'just made sense'
Each Hot Ones episode features a celebrity being interviewed by Evans while gobbling down chicken.
Participants are asked to eat 10 wings with 10 sauces, with the spiciness of each sauce increasing after every piece.
Popeyes has done the same with its four offerings — with mild, medium, hot or extremely hot options.
The least spicy of them all is the $5.99 Sizzlin' Sriracha Dippers. Guests who order these dippers can enjoy chicken marinated with pickled garlic sriracha served with buttermilk ranch and a sriracha sauce packet.
Guests can turn it up to medium heat with the $5.49 Smokin' Rojo Sandwich, which features Hot Ones' Los Calientes Rojo sauce and pickles.
The heat is brought up to hot with Darin Dab Ghost Wings. Starting at $6.99, the bone-in or boneless wings include a ghost pepper dry rub and Last Dab ranch.
Finally, the $1 Last Dab sauce is ranked as 'extremely hot.' Coming in a packet, the sauce provides an even spicier touch to already hot offerings.
Before the Hot Ones collaboration, Popeyes was busy competing against McDonald's over chicken sandwich wraps.
Keke Palmer tried out the offerings on today's episode of Hot Ones
Popeyes launched Chicken Wraps in June to compete with McDonald's Snack Wraps
Popeyes added a Chicken Wrap to its menu just one month before McDonald's relaunched its Snack Wraps.
The wraps come with lettuce, shredded cheese, and pickles with a choice of Classic, Spicy, or Honey Mustard sauce.
The limited-time sandwich includes nearly every ingredient one sees in McDonald's beloved Snack Wraps.
The competition between Popeyes and McDonald's came after both brands suffered first-quarter sales dives this year.
McDonald's made a massive recovery with a 2.5 percent rise in second-quarter profits.
Popeyes declined by 1.4 percent, but this was a dramatic improvement from its 4 percent first-quarter earnings drop.
