Amazon cuts the price of its newest Fire TV Stick - the 4K Ultra HD streaming device now available for an unmissable price

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The next generation of Amazon's bestselling 4K streaming stick, with improved streaming performance and vibrant 4K Ultra HD, is on sale for under £40 this spring. 

Amazon's Spring Deal Days sale event is live, and the mega-site has dropped prices on thousands of top-rated products, including shark vacuums, air fryers, headphones and new kitchen appliance deals going live every day, ending March 16. 

And not to be missed? The now 43 per cent saving on the Amazon Fire TV Stick 4K Plus streaming device, your way to stream thousands of films and TV episodes so you can watch playoffs to premieres in one place. 

Amazon Fire TV Stick 4K Plus streaming device 

The Amazon Fire TV Stick 4K Plus is like giving your TV a serious upgrade without buying a whole new television. 

You simply plug it into your TV’s HDMI port, and suddenly you’ve got access to thousands of your favourite shows and movies from apps like Netflix, Disney+, YouTube, and Prime Video - all in one place (subscription required).

 

£33.99 (save £26) Shop
What makes it great for binge-watching is the smooth 4K Ultra HD streaming with Dolby Vision and HDR, so everything looks crisp and cinematic

What makes it great for binge-watching is the smooth 4K Ultra HD streaming with Dolby Vision and HDR, so everything looks crisp and cinematic

Amazon's Spring Deal Days sale is live, and if you're finding the sheer volume of products overwhelming, then you can rest easy as we've used price-checking sites to guarantee you're getting the best deals.

One deal not to miss is the bestselling Amazon Fire TV Stick 4K Plus streaming device, which supports Wi-Fi 6, now at just £33.99 with a huge 43 per cent off.

Now under £35, it's a savvy way to reap the rewards of live TV, TV shows and films with vibrant 4K Ultra HD with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio for less. It's a super affordable way to upgrade your TV without investing serious cash in a new TV. 

There's a huge summer of sport and entertainment around the corner, so for a clever way not to miss out is by investing in a streaming device that allows you to access thousands of films and TV episodes without the need for a new TV. 

Helping you get the best live and on-demand TV shows and films with a mega 43 per cent off, the deal on the Amazon Fire TV Stick 4K Plus is sure to be one of the most popular deals over the seven-day sale event.

The little plug-in stick is a clever way to get more from your TV, allowing you to access your favourite TV shows and films across multiple streaming services, including channels and apps, to find what you'd like to watch. 

Users have compared the quality to 'like buying a new TV', with one writing: 'This is awesome! If you don’t have a smart TV and you want one, then save the money you’d spend on buying a new TV. Instead, buy one of these, and it turns it into a smart TV for a fraction of the price.'

Now under £35, it's a savvy way to reap the rewards of live TV, TV shows and films with vibrant 4K Ultra HD with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio for less

Now under £35, it's a savvy way to reap the rewards of live TV, TV shows and films with vibrant 4K Ultra HD with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio for less

What makes it great for binge-watching is the smooth is the 4K ultra HD streaming, so everything looks crisp and cinematic, while the inclusion of the Dolby Atmos Sound makes it feel like you’re in the middle of the action.

In short, it's like giving your TV a serious upgrade without buying a whole new television. As well as putting all your entertainment in one place, the included Alexa voice remote lets you search, launch apps, or control playback without typing.

Better still, thanks to the Wi-Fi 6 support, the Fire TV Stick loads apps quickly and keeps streaming smoothly even if other devices in your home are using the internet. 

With over 5,000 devices sold on Amazon in the last month alone, it's safe to say this will be an incredibly popular deal over the Amazon Spring Deal Days week, so it's best to move fast so as not to miss out. 

The best Amazon Spring Deal Days device deals 2026 

Amazon Fire TV Stick 4K Plus 

Now 43 per cent off, it's a great time to shop the Amazon Fire TV Stick 4K Plus streaming device.

Perfect for keeping the whole family entertained and upgrading a non-smart TV, it will give you access to thousands of films and TV episodes, including all the family favourites from Netflix, Prime Video, Disney+ and more. Subscription fees may apply. 

£33.99 (save £26) Shop
Amazon Echo Dot Max (newest gen) 

LOWEST PRICE 

If they love their old Echo Dot or are in need of a smart speaker, then the All-new Amazon Echo Dot Max is a fantastic buy - and it's under £80. 

It has three times more bass than the Echo Dot (2022 release), so you can listen to all your favourite streaming services with a deeper bass and enhanced clarity.

£69.99 (save £30)  Shop
Amazon Kindle Scribe (16 GB) 

LOWEST PRICE 

You can nab the first Kindle and digital notebook for a generous £125 off in the Amazon spring sale.

Not only can you access millions of titles from the Amazon Store, but you can also write down thoughts, journal, take meeting notes, sketch and more. You'll be able to view your notebooks on the Kindle app, export to PDF, convert to text and send to your contacts too.

£254.99 (save £125) Shop
Blink Video Doorbell (newest gen) 

LOWEST PRICE 

Never miss a parcel again thanks to the Blink Video Doorbell - now on sale for 50 per cent off. 

Thanks to the two-way audio, HD video, long-lasting battery life and motion detection, you can answer your door, no matter where you are, from your smartphone with 1080p HD day and infrared night video.

£24.99 (save £80)  Shop
Amazon Fire TV Cube 

LOWEST PRICE

Now on sale for 21 per cent off, the Amazon Fire TV Cube is back down to its lowest price and could upgrade your Easter and summer entertainment. 

Twice as powerful as Fire TV Stick 4K Max, you can control your compatible TV, soundbar and receivers with your voice, even from across the room.

£109.99 (was £139.99)  Shop
Fire TV Stick 4K Plus + Luna Controller | Game streaming bundle 

This starter bundle includes a Fire TV Stick 4K Plus and a Luna Controller so you can elevate your entertainment with the next generation of the best-selling 4K stick and the Luna controller, which is designed to provide an ideal playing experience on Luna, Amazon's cloud gaming service.

Prime or Luna subscription required (subscriptions sold separately). 

£67.98 (was £52)  Shop
Amazon Kindle Paperwhite Newest Gen (16 GB) 

We're happy to report the Amazon Kindle Paperwhite is also on sale this Spring Deal Days with a saving of 20 per cent.

Amazon’s latest Paperwhite model is a top-tier e-reader, featuring a larger display, a slimmer design, and an extended battery life.

£134.99 (save £35) Shop
Ring Battery Video Doorbell 

Amazon's Ring Battery Video Doorbell Plus is on sale for 50 per cent off during Amazon Spring Deal Days. 

With enhanced resolution, Head-To-Toe View, real-time alerts, and Colour Night Vision, you can view your doorstep clearly, even in low-light conditions.

Plus, with the Quick Replies feature, you can conveniently answer the door when your hands are full. Upgrade your home security with this feature-packed video doorbell at an unbeatable price. 

£49.99 (save £49.99) Shop
Blink Outdoor 4 camera 

Don't miss out on 50 per cent off the latest Blink outdoor camera. With its wire-free design and long-lasting battery life, this outdoor camera provides reliable home monitoring day and night, even in challenging weather conditions.

You'll also receive motion detection alerts on your phone and customise motion zones to ensure you're only alerted when necessary, providing peace of mind and enhanced security for your home.

£34.99 (save £34.99) Shop
Ring Indoor Camera (2nd Gen) 

Get 37 per cent off on the Ring Indoor Camera (2nd Gen) by Amazon, the perfect plug-in security camera to add protection and peace of mind inside your home.

Check in on your pets in real-time, talk to them with Two-Way Talk, and control what the camera sees with the swivelling privacy cover.

£24.99 (save £14.01) Shop
Ring Floodlight Cam Wired Plus 

Keep an eye on your outdoor spaces (even at night) with the help of this Ring Floodlight Cam.

This 1080p HD outdoor Security Camera features Two-Way Talk, motion-activated LED floodlights, a security siren, wifi connectivity and Customisable Motion Zones to focus on what matters most. 

£99.99 (save £60) Shop
Echo Spot (newest gen) 

Small and sleek, the Echo Spot features custom-designed clock faces and a display that makes it easy to set and view alarms, see the time, weather, or song titles.

If you find it hard to jump out of bed in the mornings, then the directional speaker that delivers 'vibrant' sound is sure to give you a helping hand, and as it's Alexa-enabled, you can enjoy your favourite music, podcasts and audiobooks with just a command.

£49.99 (save £30) Shop
Amazon Fire HD 8 Kids tablet (newest gen) 

Designed for children ages 3–7, the Amazon Fire HD 8 Kids Tablet also includes a 1-year subscription to Amazon Kids+ content.

Helping keep them entertained, this tablet is a great way for them to access STEM content like Math Claw or books in different languages to help children develop their skills. Now 60 per cent off. 

£59.99 (save £90) Shop
Amazon Echo Show 15 (newest gen) 
Keep yourself entertained whilst cooking up midweek dinners with the stunning 15.6" Full HD (1080p) smart display that's perfect for your kitchen.

The Echo Show 15 lets you use customisable widgets to keep your day on track, watch your favourite programmes with Fire TV and powerful, vibrant sound, and enjoy natural video calling too.
£254.99 (save £45) Shop
Amazon Fire HD 10 Kids tablet (newest gen) 

Get the Amazon Fire HD 10 Kids Tablet with a huge 40 per cent off this spring sale.

Control screen time, approve apps, and give kids access to ad-free books, games, and videos, all from your phone, with up to 13 hours of battery life. 

£119.99 (save £80)  Shop

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