I asked fashion insiders what lingerie they'd actually want to receive this Valentine's Day - and this was the answer
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It's Valentine's season, and those looking to invest in confidence-boosting underwear whether for yourself or for a loved one, should make a beeline for the Ann Summers sale.
The lingerie giant Ann Summers is offering shoppers the chance to shop underwear with major price reductions, with up to 30 per cent off their Valentine's range from January 20 to February 14.
From bust-enhancing bras to waist-whittling corsets and flattering knickers, there's a style to flatter all shapes and sizes, and now you can shop with extra money to pocket too.
Asking for lingerie for Valentine's Day can be a risky business, so we've asked fashion insiders what underwear they would actually like to receive to give you some inspiration.
Emily Scrivener, Deputy Commerce Editor
For a playful nod to the Valentine's season, I've picked the Bound By Love Non-Padded Balcony Bra.
The bow embroidery on an illusion net base is both pretty and seductive and looks far more expensive than its now £15.40 price tag. I personally love a non-padded bra but the underwired, balcony-shaped cups still work to sculpt the bust for a beautiful shape. Better still, they have a huge range of cup sizes, ranging from 32A to 28G. I'll be grabbing the matching underwear too.
Not just for Valentine's Day, this cami set is a great upgrade from classic pyjamas for those nights when you want to feel slightly more put together.
Made from a combination of satin and lace, this pretty two-piece set includes a cami top with lace trim on the shoulder straps and sheer lace shorts.
Emily Knott, Commerce Publisher
The Cherryann Robe is the secret to a more luxurious night in. Not to mention, available in white, the lace-trimmed robe is a perfect pick for 2026 brides-to-be.
I’m also a fan of wearing a robe while getting ready for the day; it’s a lovely way to romanticise the everyday, whether you’re getting ready for work or just popping to the supermarket.
Pairing perfectly with the robe, the Cherryann Chemise, already a fan favourite among reviewers, is a great nighttime pick for anyone looking to swap out their more mundane PJ set or wear something special without baring all.
Another top choice for brides-to-be, it’s available in a range of colors including white, red, and black. It would make a lovely gift for her, too.
Lydia Wheatley, Senior Commerce Writer
I’ve been after the perfect elevated robe to replace my far less sexy fleece numbers, and this one from Ann Summers more than fits the bill.
Whether you slip it on over your favourite lingerie set or simply throw it on while pottering about the house, The Promising Robe is sure to elevate any look.
Designed to help you ooze confidence every time you wear it, this stunning robe has been made from delicate chiffon fabric that floats across curves, with a sheer embroidery lace trim down the centre front and a waist tie to enhance your silhouette.
In my opinion, there’s nothing more sexy than a lacy, frilly lingerie body, and this adorable one caught my eye from the moment I saw it.
Boasting polka dots, frills and a stunning pink hue, the Locked On Love Body is as effortlessly adorable as it is totally sexy, perfect for any special occasion.
Complete with padded and underwired balconette cups, an open back design, and included suspenders, it’s sure to become your favourite dress-up piece.
Phoebe Davenport, Commerce Writer
As someone with a fuller bust, it can be difficult to find bras that aren't either nude, white or black - that's why this adorable mesh floral one is for sure being added to my basket. The balcony-shaped cups are super flattering, and with an underwire and wider band at the back, this bra will also be supportive, making it a great option for everyday as well.
I also love that there's a wide range of bottoms to match with based on your personal taste.
A sweet floral print is always a winner for me, and stuff that I can mix and match. Part of the same range as the above bra, this is the perfect chemise to slip into.
It's also sure to be a flattering fit on most people thanks to the crisscross strapping at the back and adjustable shoulder straps. And with gold ring hardware, it's easy to accessorise with jewellery or other embellishments.
Elisabeth Sebbe, Commercial SEO Manager
I love the soft pink hue of this bra, I'd absolutely get set for myself. It feels super girly and almost subtly romantic, thanks to the rose embroidery detail.
This shouts out - must get as a present for myself, as I'd wear this on a random, cold, dreary Tuesday and instantly feel put together, even under a think jumper and scarf combo. The non-padded balcony shape is comfortable and supportive enough for all day, but still undeniably sexy, a truly timeless piece.
This lace body suit is super elevated, sexy, flirty, versatile and flattering. I need this as a gift because I'm not sure I'll bite the bullet and buy it for myself.
The colour nude 04 is stunning, a coffee shade that's perfect match for my complexion, my perfect nude. I have the perfect night in mind, wear it as a lace top with jeans and a blazer, for Valentines dinner and keep it on with a robe for a bit of Netflix and desert.
