Brand loved by celebs launches K-beauty inspired matcha cleansing balm for 'glass skin'
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Famous for their trending shimmer sprays and liquid highlighters, ICONIC London has now expanded into skincare with an equally glow-boosting cleansing balm.
Marks and Spencer shoppers will be amongst the first to get their hands on the new Underglow Matcha Melting Cleansing Balm, a buttery cleanser infused with antioxidant-rich matcha green tea, barrier-strengthening ceramides, and nourishing squalane.
The new ICONIC London Underglow Matcha Melting Cleansing Balm has your skin's best interest at heart, melting away makeup, including SPF, whilst leaving it feeling supple and soft.
Using matcha, which is rich in antioxidants to help brighten the skin, squalane to help hydrate and ceramides to protect the skin barrier, this cleanser is ideal for leaving your skin prepped for makeup.
Inspired by K-Beauty, the formula is all about a skin-first philosophy, building hydration and nourishment through gentle ingredients
Cleansing, prepping, and nourishing your skin, this has the potential to blow your bog-standard cleanser out of the water.
Richer and thicker than your average foam cleanser, cleansing balms are formulated with hydrating oils that not only melt away makeup but leave the skin more nourished, too.
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And there's a new one on the market that warrants your attention; enter the ICONIC London Underglow Matcha Melting Cleansing Balm.
ICONIC London has a huge presence on social media, largely thanks to its concentrated liquid shimmer, the £32 ICONIC London Illuminator.
Rumoured to be found in the makeup bags of celebrities like Kim Kardashian and Jennifer Lopez, ICONIC London Illuminator has been lauded for its soft-focus effect that gives skin a high-watt finish.
Inspired by K-Beauty, the formula is all about a skin-first philosophy, building hydration and nourishment through gentle ingredients
The new cleanser has 10 benefits including how it melts waterproof, long wear and full coverage makeup, brightens and adds glow, hydrates the skin and preps it for makeup
Multipurpose, the super-concentrated shimmer elixir glides on smoothly to bestow an ultra-blendable glow, but can also be mixed into your foundation or on bare skin for a primer.
And now there's a new covetable product landing on beauty shelves that will help leave your skin nourished and hydrated for glowing skin even without makeup.
Backed by science and clinical trials, the new Underglow Matcha Melting Cleansing Balm has jumped on the matcha trend and brought it to the world of skincare.
Tried and tested: The cleanser has a twist design that dispenses the product without you having to put your fingers in
Inspired by K-Beauty, the formula is all about a skin-first philosophy, building hydration and nourishment through gentle ingredients.
Rather than using harsh skin-stripping ingredients that can leave skin feeling dry and tight, this cleansing balm uses matcha to brighten and soothe, while ceramides (natural lipids) help your skin barrier stay strong.
Not only does this luxurious textured balm make light work of melting waterproof, longwear and even full coverage makeup, but it brightens and adds a pleasing glow too - think glass skin -so you feel confident with or without makeup.
