How to try the hottest new beauty launches for less including K-Beauty, fragrance and makeup 

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Calling all beauty lovers! You can now try the best beauty product launches of 2025 and 2026 for less thanks to Cult Beauty's exclusive discount code.

Ready to treat your beauty routine? Cult Beauty is turning up the excitement with an exclusive discount code that’ll have makeup lovers, skincare obsessives and fragrance fanatics reaching for their wishlists. 

Up until February 23, when you spend £75 you'll be able to enjoy 20 per cent off, or splurge a little more with £125 and unlock a generous 25 per cent off your order - perfect timing to finally try those holy-grail products you’ve been eyeing. Just type in the code AFFCNY

From Glossier’s Milky Jelly Cleanser and editor-loved Drunk Elephant’s T.L.C. Sukari Babyfacial and Kosas Cloud Skin Foundation, there’s never been a better moment to stock up on bestsellers that promise glow-worthy results, even through the cold snap.

Whether you’re refreshing your routine or experimenting with new must-haves, this is one beauty event you won’t want to miss. 

Cult Beauty 20 per cent off sale 

Paulas Choice Skin Perfecting 2% BHA Exfoliating Toner 118ml 

I have personally experienced the transformative power of Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant, a cult-favorite with thousands of satisfied customers. 

This award-winning, non-abrasive formula gently unclogs pores, smooths skin texture, and diminishes the appearance of fine lines, revealing a radiant, even-toned complexion you'll love. 

£28 (save £7) Shop
Saie Glowy Super Gel 30ml (Various Shades) 

The Saie Glowy Super Gel blew up on social media thanks to its ability to make skin look lit from within. 

A brilliant product for those no-make up make up days, the lightweight liquid has multipurpose benefits, acting like a primer, highlighter and delivering a gorgeous healthy dew all in one.

£19.20 (save £4.80) Shop
Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops 30ml 

If your skin is looking sallow and dull this winter then bring it back to life with the cult-favourite  D-Bronzi Anti-Pollution Sunshine Drops.

The Drunk Elephant bronzing drops are infused with cold-pressed virgin marula oil and black currant seed oil that leaves skin looking and feeling hydrated whilst adding a bronze tint.

£27.20 (save £6.80) Shop
SUMMER FRIDAYS Jet Lag Mask 28g 

This iconic treatment is also part of the brands 20 per cent off deal and is ideal for some pampering for sensitive, dry or stressed-looking complexions. 

The mask is designed to drench the skin in a nourishing mix of vitamins, ceramides, antioxidants and gently exfoliating extracts to  brighten your complexion while also plumping the look of fine lines and wrinkles. 

£20.80 (save £5.20) Shop
Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ 50ml 

Designed to give gold-standard SPF50+ and PA++++ protection, the Beauty Of Joseon Relief Sun Rice + Probiotics Spf50+ has been blowing users away with its lightweight, grease-free finish that leaves no white cast and keeps skin soft and supple.

A viral product, this is one not to miss.  

£12.40 (save £3.10) Shop
Medicube Zero Pore Pad 2.0 

K-beauty brands have revolutionised the beauty industry by focusing on skin health with ingredients that not just brighten and smooth the skin, but help to restore and support the skin barrier. 

Selling fast, these Medicube Zero Pore Pad 2.0 combine brightening AHAs (lactic acid) with pore-penetrating BHAs (salicylic acid) to gently remove dead skin cells and help reduce blackheads and the visibility of pores. 

£19.20 (save £4.80) Shop
K18 Biomimetic Hairscience HeatBounce Conditioning Heat Protectant 47ml 

New in to Cult Beauty, the K18 Biomimetic Hairscience HeatBounce Conditioning Heat Protectant is a lightweight spray designed to shield your hair from heat damage up to 450°F. Shielding the cuticle to the cortex, this little product helps to ensure your hair remains healthy and vibrant even under intense styling 

£19.20 (save £4.80) Shop
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum 30ml 

A calming serum that tackles redness and uneven tone without any sting. The 10 per cent azelaic acid gently brightens while the hyaluronic acid keeps things hydrated and plump. 

£17.60 (save £4.40) Shop
The INKEY List Caffeine Eye Cream 15ml 

Revitalise tired eyes with The INKEY List Caffeine Eye Cream - a wake-up call targeting puffiness and dark circles. Use morning and night, gently patting around the eye for a refreshing finish, or amplify its soothing power by storing it in the fridge before application. 

£8 (save £2) Shop
Huda Beauty Easy Bake Loose Powder - Ube Birthday Cake 

The same setting and smoothing loose powder we all know and love but in a new, lilac shade, Ube Birthday Cake boasts subtle rosy pigments to neutralise, brighten and blur the skin, giving the perfect blushed and wide-awake undereye. 

Coined by impressed users as ‘the most beautiful powder ever’, the Easy Bake setting powder is brand’s bestselling product.

£27.20 (save £6.80) Shop

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