How to fade-proof your hair colour: Meet the new range promising 10 weeks of salon-fresh shine - plus an exclusive code
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Whether your colour is courtesy of a salon appointment or a carefully timed at-home refresh, keeping it glossy and vibrant for as long as possible is always the goal. The secret? Investing in hardworking, colour-protecting formula.
Enter the Wella Professionals new Ultimate Color range - an advanced care system designed to maintain up to 10 weeks of vibrancy. And luckily for shoppers, you can apply discount code LOVEWELLA15 to your basket.
This soothing shampoo seamlessly cleanses your scalp and removes any dirt of impurities.
Enriched with glycerin and a metal purifier, this shampoo shields your hair from damage, and ensures that moisture gets locked in - helping it stay soft, silky and coloured.
Whether you're a vivid redhead, have an icy white do or looking to protect hot pink locks, the Wella Professionals Ultimate Color range is there to keep it looking vibrant for up to 10 weeks
Whether it was a salon or a home job, your colour fading is never fun to watch. So it's no surprise colour-protecting hair care is huge, and a growing industry.
That's why the Ultimate Color range is one to watch for those looking to help their dyed locks keep their vibrancy for up to 10 weeks.
The secret behind the colour-preserving range is the glycine, which helps the hair retain its moisture - it also penetrates the hair fiber to reconnect broken keratin links, which restores the strand strength to lock in colour pigments.
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Another ingredient is Wella Professionals transformative metal purifer technology. Metal particles, such as copper can build up on our hair through pollution, which can cause free radicals (damage that leads to weakened, brittle, colour fading) though oxidative processes. The brand's metal purifier actually shields the hair from this damage, preserving your hair colour for up to 10 weeks.
Better still, the treatment contains pro-vitamin B5, which attracts water and helps your hair retain moisture, keeping it soft, silky and shiny for longer - it also helps reduce frizz and breakage.
Each product is also sulphate-free, which is an essential for protecting the longevity of your coloured hair, as they can strip away the natural oils in your hair, cause frizz, breakage, brittleness, and even strip the colour out.
Use discount code LOVEWELLA15 to score 15 per cent off the Wella Professionals Ultimate Colour range, and keep your colour vibrant for up to 10 weeks
And shoppers are impressed. 'This whole collection is something else. Absolutely love it,' one satisfied customer wrote.
'The whole routine of this shampoo, conditioner, leave in and shine spray works magic for my coloured hair. Love the feeling of clean, hydrated, soft, smooth and shiny hair. The smell is amazing!'
Another added: 'This conditioner is brilliant for protecting colour. It smells delightful and is a lightweight consistency. Whilst being lightweight it’s also extremely nourishing and hydrating without weighing hair down,'
'You don’t need to use much as a little goes a long way. My colour looked great after using.'
Shoppers can now apply the code LOVEWELLA15 to your basket for 15 per cent off the Wella Professionals Ultimate Color range.
Wella Professional Ultimate Color Range
For those looking for shine while also protecting their coloured strands, this spray is the a way to go.
Infused with olive oil and vitamin B5, this adds an instantly boots your hairs softness and vibrancy, making it a great option for on-the-go.
For those who looking for their new everyday conditioner for coloured hair, this conditioner is sure to impress.
Like the other products in this range, this conditioner is infused with glycerin and pro-vitamin B5, which helps smooth your hair and refine porous areas, protecting the colour pigment and giving it a sleek, shiny finish.
Fancy on-going hydration? Try this leave-in mask that not only provides long-lasting hydration, but it removes hard water minerals from your hair, which can cause it to look dull.
There's also added UV protection which prevents sun-based discoloration.
