Boots shoppers race to snap up anti-ageing neck serum so effective one bottle sells every minute in Australia
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An award-winning neck firming serum, so popular that one is sold every minute in Australia, has now landed at Boots in the UK.
The Boost Lab Neck Firming Serum has become a global bestseller thanks to its ability to help smooth crepe-like, sagging skin on the neck and décolletage.
The clinically proven formula with Edelweiss Extract helps to stimulate your skin's natural collagen for a more youthful look and feel - and according to over 1,700 five-star reviews on Boots UK, shoppers are seeing the difference too.
Designed specifically for women over 40, the results-driven serum costs just £24.95, offering an affordable, targeted solution for the most common skin concerns, including loss of firmness, fine lines and crepey texture, without unnecessary complexity or cost.
Boots shoppers can now get 20 per cent off with the code BOOST20. This expires on February 10 at 11:59pm.
Boots shoppers can now get 20 per cent off with the code BOOST20, this code expires on February 10 2026
Like with most things, good things take time and shoppers who have been religiously using the Boost Lab Neck Serum have claimed to notice an improvement in the look of fine lines from their cleavage to their chin.
Already a huge hit in Australia with one bottle sold every minute, the firming serum has now landed at Boots and is sending UK shoppers into a spin.
Designed specifically for women over 40, the results-driven serum comes without the luxury price tag typically found with anti-ageing products. The simplified serum costs just £24.95, offering an affordable, targeted solution for the most common skin concerns, including loss of firmness, fine lines and crepey texture, without unnecessary complexity or cost.
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The skin on the neck and décolletage is naturally thinner than elsewhere on the body, which means it tends to age more quickly. As elasticity declines, these areas can become prone to sagging, thinning and fine lines.
With religious use, the Boost Lab Neck Serum can help address these areas of concern. Designed to lift and smooth crepe-like, sagging skin while targeting visible signs of ageing, the serum is a worthy added step in your skincare routine.
A simple addition, the brand says to apply one to two drops of Edelweiss Neck Firming Serum to your fingers and rub together to ensure an even layer before patting the serum directly onto your neck and décolletage.
And as for the results? According to over 1,700 Boots shoppers, the serum is worth a five-star rating, with users left 'extremely surprised' by the improvement.
Formulated with Edelweiss, Tef Seed Extract and a vegan collagen alternative, the serum is designed to visibly smooth crepey skin and protect against future collagen breakdown
'I have been using the neck serum for a while now and it has made a difference to the texture of my skin' penned one Boots shopper. 'It looks smoother and is more hydrated. It absorbs quickly and you only need a small amount. A great product and very cost efficient.'
The cost is a big factor in the positive reviews. Priced under £25, the product stands out in the anti-ageing market.
This is all part of the brand's no-nonsense approach. Founded by Lisa and Craig Schweighoffer, Boost Lab was created after Lisa struggled to find affordable, effective skincare when she entered her 40s.
'Everything felt overwhelming and expensive,' Lisa says. 'You’d spend a lot of money without knowing if it would actually work.' Boost Lab was born to remove that confusion, offering clearly labelled products designed around real skin concerns.
While the Neck Firming Serum is the hero product, the brand also offers moisturisers formulated for sensitive and mature skin, including the Night Recovery Cream and Daily Firming Moisturiser, both now available at Boots in selected stores and online.
